You know how some authors take special care with the opening line of their novel, making sure that it's catchy and well-crafted, giving it a 'hook'?
Gibson's writing is like that all the way through. It's not just a veneer of style on top - nearly every single paragraph contains some adroit turn of phrase, some new and startlingly fresh way of looking at an ordinary detail, and/or a thought-provoking idea.
I think Gibson could write about any topic at all and make it fascinating. I mean, if you'd asked me if I'd be thrilled to read a book about fashion marketing it's doubtful that I'd say yes. But this is a fantastic book. Like all of Gibson's books.